Interactive stickers and topic hashtags.They give you more ways to convert versus standard video or graphic Pins, such as: They’re typically used for short how-to videos or demonstrations.įormat-wise, they’re similar to Instagram Stories. Idea Pins (sometimes nicknamed story pins) are short video segments, or a series of up to 20 graphics, designed to draw Pinners in with immersive educational content.
Pinterest ad types New for 2022: Idea Pins Pinterest has several ad formats and campaign types to help you do that, so let’s dive into them. You just need to get your brand in front of them. Pinners are 66% more likely to give new brands a chance - and stay loyal.Īdvertising on Pinterest is like running ads on a bus that only goes to the mall.45% of Americans with a household income over $100,000 are Pinterest users.
Pinterest’s quarterly advertising reach is growing at 6.2% compared to Facebook’s 2.2%.Pinterest users are 7x more likely to say Pinterest is the most influential platform for buying decisions.And, while there are many male and non-binary Pinners out there, over 44% of Pinterest’s advertising audience are women between 25-44 - an important demographic for many industries.īut, Facebook currently has over 2.8 billion monthly active users, so why would you want to advertise on Pinterest vs. That’s more than the population of the United States. There are now 444 million active monthly users, up from approximately 250 million in 2019. Pinterest continues to grow year over year. That’s huge!īut, who are these Pinterest users, anyway? On average, Pinterest ads earn a 2x higher return on ad spend with a 2.3x cheaper cost per conversion, compared to other social media platforms. They add to the sense of discovery.īecause Pinners are looking to shop, they’re more likely to appreciate ads than on any other platform. And Pinterest ads naturally work into that because they don’t interrupt. Pinterest users want to discover new products, brands and projects. Users go there to find new ideas and inspiration, as opposed to other social platforms like Facebook, where you go to stalk your ex, um, see what’s new with your friends. What are the benefits of Pinterest advertising?ĭiscovery is at the heart of Pinterest.
Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.
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